In an age where anyone can speak up, and anyone can criticize you, the first reaction of many folks is to hit back hard — even trying to take down critical info. As we all know, that’s exactly the wrong thing to do. But, it’s still quite difficult to turn something that’s negative into a positive quite as well as video game company EA just did.

When last year’s version of EA’s Tiger Woods golfing game came out, some users made a video jokingly pointing out that a glitch in the game allows Tiger Woods to stand in the middle of a water trap and take a shot:

With this year’s version coming out, EA actually took that video as inspiration for a new ad, “responding” to that video, by showing that it wasn’t a “glitch” at all, but that Tiger really can walk on water and hit a golf ball:

Kris Arnold’s pisstake video starts off pretty funny — see the video above — but like the original, it goes on a bit too long.

Still, there’s some good lines:

“How f—ing dare anyone even think about selling their Apple stock!”

“All you people care about are Mac rumors, and stock shares! He’s human!… mostly… except his brain… we think.”

“You’re f—-ing lucky he even gave you the iPhone, you bastards!”